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Rolex · New 2026

Rolex Datejust 31mm Steel White Roman Dial 278274

Reference 278274 · New
Price on request
In our Dubai atelier, available for viewing today
Authenticated by our in-house horologists
Original box, papers and warranty card
Same-day delivery in Dubai
BrandRolex
ModelDatejust
Reference number278274
Case materialSteel
Case diameter31mm
Year of production2026
ConditionNew
Scope of deliveryOriginal box, original papers
About this piece

A watch that embodies grace, prestige, and precision—the Rolex Datejust 31mm Steel White Roman Dial 278274 is a stunning fusion of heritage and modern refinement. Designed for those who appreciate both technical excellence and exquisite aesthetics, this timepiece is a symbol of sophistication that stands the test of time.


A Legacy of Innovation

Since its debut in 1945, the Rolex Datejust has been one of the most iconic and groundbreaking luxury watches ever created. It was the first self-winding wristwatch with a date display, a feature that has since become a standard in horology. The 31mm case size strikes a perfect balance between elegance and versatility, making it a refined choice for any occasion.

A Dial of Natural Beauty

The Mother-of-Pearl (MOP) dial is what makes this Datejust truly unique. Because no two MOP dials are identical, each watch carries its own natural, iridescent pattern that shimmers with soft hues of pink, blue, and green depending on the light. This organic beauty is elevated by 10 brilliant-cut diamonds, which serve as hour markers, adding a touch of luminous luxury. The white gold Rolex crown at 12 o’clock completes the opulent aesthetic.

The Fluted Bezel – A Rolex Signature

One of the most recognizable design elements of Rolex is the fluted bezel, crafted in 18k white gold. Originally designed to enhance water resistance, the fluted bezel has evolved into a hallmark of Rolex’s unmistakable elegance. The way it catches and reflects light adds depth and brilliance to the watch’s overall design.

Rolesor Craftsmanship & The Iconic Jubilee Bracelet

This Datejust features Rolex’s Rolesor construction, a perfect blend of Oystersteel and 18k white gold. The Oyster case, made from corrosion-resistant steel, ensures durability, while the Jubilee bracelet—first introduced in 1945—delivers an unrivaled level of comfort and sophistication. The bracelet’s five-link design enhances flexibility and elegance, making it as much a piece of jewelry as it is a precision timepiece.

Precision Meets Performance – Caliber 2236

Inside this stunning timepiece beats the Rolex Watch Caliber 2236, a self-winding mechanical movement equipped with the brand’s exclusive Syloxi hairspring. This innovation provides greater shock and temperature resistance, ensuring superior accuracy in all conditions. With a 55-hour power reserve, this movement is as reliable as it is refined.

A Watch for Every Moment

Whether it’s an evening gala, a business meeting, or a casual brunch, the Rolex Datejust 31mm Steel Mother of Pearl Diamond Dial 278274 adapts effortlessly to every setting. It’s more than just a timepiece—it’s a statement of timeless beauty, precision, and sophistication.

Own a Piece of Rolex Perfection

Elevate your wrist with a watch that exudes refinement. The Datejust 31mm is a masterpiece of craftsmanship, a legacy of innovation, and a testament to elegance. Visit our Rolex store in Dubai.

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